Category: BEAM Brand Center
Gaining trust through transparency: 9 key benefits of public facing brand assets
Consumers are increasingly interested in knowing how brands operate and what values they stand for. By making brand guidelines and other information public, brands can demonstrate their commitment to transparency...
Rekindling the powerful hidden stories behind brands
Most brands have a hidden story that connects a specific brand element to a bigger narrative. Like a brand easter egg. Usually, the only people that know about these hidden...
A better brand experience – for every team
Ask yourself a basic question: Do I need a software or a partner? How you answer has everything to do with your stakeholder experience.
Do robots understand brand challenges?
With AI tools on the rise, we decided to put ChatGPT to the test to see how in-tune the tool is with the modern day challenges of brand governance.
Diving into the shifting mentality of modern Brand teams
Brand teams used to operate in a command and control fashion. Brand guidelines were tightly controlled, rarely updated, and the rules were rigid and inflexible, rooted more in giving orders...
Linking brand to results: How, when and what
Ultimately, brand delivers sales. It’s the most obvious outcome. However, it is the most complex to find causality or correlations. Brand also impacts perceptions, word of mouth, and margins relative...
Abandon Digital Asset Management – It’s time for Brand Asset Management
Historically, brands had time to develop guidelines and assets slowly. Time was available to cure them. Digital asset management (DAM) systems grew in this environment. Assets were seen as...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Your Brand Scorecard – Part 2: 20 questions for clarity
We have developed our report card for brands– to produce your scorecard, rate each of the 20 items below on a scale of one to five, with five being best...
Your Brand Scorecard – Part 1: A two-dimensional concept
Brand managers often use primary research to track and assess brand performance. While this approach is good for understanding the external dimensions of brand performance, it overlooks an equally important...
The building of a Brand Center – Part 2: Avoid the IT transformation problem
As the digital evolution of customer experience continues to gain momentum, businesses are struggling to determine who should own the customer experience.
How to get a Brand Center approved
Many of you have asked, “While I am getting my brand center budget approved, what should I do to get ready?” There are three key components to building a brand...
Why brand is your best recession-proof investment
Expectations matter. I once worked in a company where employee tenure was very high. After a few years there, I noticed that most people did not have the resources they...
Calculating the ROI on a Brand Center
Well, it happened. The first time ever. Unbelievable occurrence. I put a question into Google and I did not get an answer. The question was “How to make a case...
Is now the time for a Brand Center?
Global mergers and acquisitions hit new highs in 2021. PWC estimates that the number of deals announced in 2021 exceed 66,000, up an unprecedented 24% from 2020.
Why a Brand Center belongs in your rebranding RFP
Research, brand strategy, architecture, naming, visual identity… As you think about what to include in your RFP (Request for Proposal) for your future rebrand or (increasingly common) brand refresh, these...
Brand alignment: the meaning and measurement behind the buzzword
Recently, we completed a research project with 50 brand leaders and their teams. These brands were selected because they operated, at scale, over $1B in sales, most have global reach,...
Branding during the great resignation – Part ll: Personal and system accountability
The harsh reality of bad management shows up in the news and stock prices, quickly. To minimize brand failure, two forms of accountability are required.
Branding during the great resignation – Part I: Expertise as an employee benefit
The scale and speed of brand management has changed. In response, brands have grown their marketing investment by over 150% in 2021. Often overlooked while these investments are made is...
Part III – Unlocking value through brand ecosystems: Three key ingredients that make your brand rise to the top
Brand ecosystems exist. They perform at the speed with which loyalty is won or lost. They scale to decisions to build value. Branded ecosystems are juggernauts. So how does this...
Part II: Unlocking value through brand ecosystems – Cross-sector partnerships
I love Cheetos. I love the crunch, prefer the puffs, and occasionally go for the flaming hots. What is a wonder is that the brand is now available in the...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Better, faster, stronger brand management
I’d challenge anyone to argue that speed is not critical for business performance. The research is in (and has been in for a while) that speed matters at all levels....
Unlocking value through brand ecosystems: The new standard
Out of the top 7 most valuable companies in the world, 6 of them (Apple, Alibaba, Amazon, Alphabet, Facebook, and Microsoft) are companies that have built brand ecosystems.
Driving Efficiency with Digital Guidelines
Digital Guidelines The need for content within organizations has transcended business verticals, and now every team has a need for branded content in some capacity. Companies create an exponential number...
What is the Difference: DAM system vs. BAM system?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
How to Get Ready for the Future of Work
In the past three+ weeks our world has been turned inside-out, or more accurately, outside-in. As we adjust to working from home, our relationships with each other and with technology...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
6 Disruptions Universal to Brands Today
Recently Kelley Grover, Senior Global Brand Manager at Deloitte, gave us an inside look at the firm’s brand practice. The professional services firm’s last rebrand took place in 2003—a print-centric, pre-iPad-and-smartphone...
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...
Elevating Engagement with a Best-in-Class Brand Center
eHealthcare Leadership Award Winners: Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual...
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
How Digital Contributes to Brand Development
Each November I attend the Healthcare Internet Conference (HCIC), which is my chance to learn about the newest and coolest ideas being implemented in healthcare marketing. The 2014 HCIC was...
Clients Win 8 eHealthcare Leadership Awards
2014 eHealthcare Leadership Awards – Client Winners On November 5th, identityManager® sites received eight awards at the 2014 eHealthcare Leadership Awards. The winners were selected from over 1,000 entries at...
How Digital Tools Help Build Your Brand, Part Two
In Part Two of this series we explore the features and benefits of brand management sites and digital tools so you can decide what’s right for you. While we typically...
How Digital Tools Empower Brand Builders, Part One
In Part One of this series we explore how digital tools and technology can help unlock brand value. We believe a brand is an organization’s most valuable asset. This idea...
Digital Team Continues to Expand
Meet Nick Fischer One of our foundations for success is the ongoing acquisition of the best and brightest talent in our industry. Our Digital department is pleased to welcome their...
Monigle Wins Six eHealthcare Internet Awards
On November 6th, Monigle’s identityManager® sites received 6 awards at the 2013 eHealthcare Internet conference in New Orleans. Over 1,100 entries are submitted each year and judged by a panel...