Category: Management
DAM vs. BAM: Which System is Right for You?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
6 Disruptions Universal to Brands Today
Recently Kelley Grover, Senior Global Brand Manager at Deloitte, gave us an inside look at the firm’s brand practice. The professional services firm’s last rebrand took place in 2003—a print-centric, pre-iPad-and-smartphone...
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
What Happens When a 46-year-old Branding Agency Rebrands Itself?
Monigle’s transformation reflects the era of the assimilated brand leader. The variety and assortment of responsibilities that appear in the title of brand leaders has expanded enormously in the last...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
After 13 years, Deloitte undergoes a Brand Refresh
Yesterday was a momentous day for one of the largest professional services firms in the world as Deloitte, for the first time in thirteen years, launched a refreshed brand externally...
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...
Elevating Engagement with a Best-in-Class Brand Center
Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual Healthcare Internet Conference. The...