Category: Employee Engagement
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Disentangling Culture, Engagement and Strategy
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Creating a culture of inclusion is no longer optional. It’s mandatory.
Yes, recent years have shown an uptick in social progress, and that progress has become the catalyst for more workplace inclusivity. The underlying business case, however, is becoming too compelling...
Humanizing your Brand: A Guidebook
Today, as many of us still sit inside our homes, waiting for what’s next, it’s turning our point of view inward. Of course, society – as a whole, matters. But society...
How we’re leaning into our culture during the time of COVID
Everything we do at Monigle starts from a place of humanity, from the desire to build brands that move people, and that includes moving one another. So, it shouldn’t come as a surprise...
Celebrating Health Care Heroes: Part II
If you haven’t already, check out more examples in Health Care Heroes Series: Learn More: Celebrating Health Care Heroes in the Age of COVID-19 (Part I) Learn More: Celebrating Health...
How to Get Ready for the Future of Work
In the past three+ weeks our world has been turned inside-out, or more accurately, outside-in. As we adjust to working from home, our relationships with each other and with technology...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
Behind the Scenes: The Fits, Starts, and Successes of a Rebrand with the CMO of Northwell Health
“How do you position one of the nation’s largest health care systems for tomorrow’s care while retaining its roots in an industry defined by disruption?” This was the question initially...
Purposeful Pay: How One CEO Challenges the Status Quo
You may have heard the story of Dan Price, the young entrepreneur of Gravity Payments, a Seattle-based credit card processing company, who raised the minimum salary of his 120 employees...
REI Places Brand Value Ahead of Profit
REI Opt Outside Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many,...
Brand as Culture: Create Something to Believe In
How reframing brand as culture can jump start employee engagement Creating a meaningful brand in today’s hyper-competitive market is challenging. Marketers are increasingly forced to create new strategies in order to...
Three Quick Steps to Reach Millennials
How retail banking can connect with the next generation Oh millennials. The self-indulgent, brand switching generation that doesn’t respond to traditional advertising and will change brands at the drop of...
CMO Survival: What to Do in the First 100 Days
Understand the culture, people, and resources first before making any plans CMOs must be doing something right. Since 2006, the average tenure of the top marketing leader has almost doubled...
Every Day is a Case Competition―From the Classroom to Real World
Tracy Schrauben, a recent graduate of the Kelley School of Business and new team member, compares business school with agency life. The Kelley School of Business MBA Program provided an...
The Monigle Internship Experience
In Part Two of this series, Sean Roper and Michael Rardon discuss what it was like being interns at Monigle. As we enter the final weeks of our internship we...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...
Educate Senior Leaders on the Importance of Brand
One of the most rewarding aspects of working in the brand-consulting field is helping a wide spectrum of senior executives to achieve their strategic goals. And when I say wide...