Category: Behaviors and Commitments
Disentangling Culture, Engagement and Strategy
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Individualization vs Personalization
Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...
3 Strategies for Building Consumer Trust (And What to Do if You’ve Lost It)
“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...
Brand Innovation Begins With a Culture Shift
Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...
How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
Creating a culture of inclusion is no longer optional. It’s mandatory.
Yes, recent years have shown an uptick in social progress, and that progress has become the catalyst for more workplace inclusivity. The underlying business case, however, is becoming too compelling...
Brands Making a Difference: Inclusion and Diversity
On our previous episode, we discussed how workplace inclusivity has become a requirement and how we at Monigle are building a unique culture that imbues it. While our diversity efforts...
Celebrating Health Care Heroes: Part III
We continue to be heartened by the authenticity and creativity of health care brands in their responses to Covid-19, particularly as it relates to the people and communities that power...
Celebrating Health Care Heroes: Part II
If you haven’t already, check out more examples in Health Care Heroes Series: Learn More: Celebrating Health Care Heroes in the Age of COVID-19 (Part I) Learn More: Celebrating Health...
Celebrating Health Care Heroes in the Age of COVID-19
There’s been no shortage of gratitude across the country as non-health care people see the incredible sacrifice that health care professionals and care providers are making on behalf of our...
Brands, not governments, can be our COVID-19 cure
As we face the Coronavirus, I’m becoming more aware (and heartened, even) that brands are in a unique position to play a historical role in beating this virus. See, brands—from...
Monigle In the News: Forbes Agency Council – Connection, Clarity, and Action
Justin Wartell Forbes Councils Member As business leaders, we’ve done it to ourselves: We’ve built a brand. Outlined a strategy. Added a mission and vision to please a loud board member. Allowed...
Behind the Scenes: The Fits, Starts, and Successes of a Rebrand with the CMO of Northwell Health
“How do you position one of the nation’s largest health care systems for tomorrow’s care while retaining its roots in an industry defined by disruption?” This was the question initially...
Coca-Cola Gets Coal in its Stocking
Coca-Cola Ad Mistake Coca-Cola has traditionally been a brand that touches hearts and creates a warm connection, especially at this time of year. Many of Coke’s campaigns are pretty memorable....
Purposeful Pay: How One CEO Challenges the Status Quo
You may have heard the story of Dan Price, the young entrepreneur of Gravity Payments, a Seattle-based credit card processing company, who raised the minimum salary of his 120 employees...
REI Places Brand Value Ahead of Profit
REI Opt Outside Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many,...
Five CMOs Share the Secrets of Organizational Redesign for the 21st Century
The advent of the informed and empowered consumer has complicated the marketing and branding landscape. With the deluge of choice and practically unlimited access to knowledge, consumers can now shop doctors and...
A Chat with Summer Austin, Director of Strategic Marketing
An enduring rebrand: over 10 years strong On June 26th, Gabe Cohen, chief marketing officer at Monigle, and Summer Austin, director of strategic marketing at Camden Property Trust will be...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
Brand as Culture: Create Something to Believe In
How reframing brand as culture can jump start employee engagement Creating a meaningful brand in today’s hyper-competitive market is challenging. Marketers are increasingly forced to create new strategies in order to...
Three Quick Steps to Reach Millennials
How retail banking can connect with the next generation Oh millennials. The self-indulgent, brand switching generation that doesn’t respond to traditional advertising and will change brands at the drop of...
CMO Survival: What to Do in the First 100 Days
Understand the culture, people, and resources first before making any plans CMOs must be doing something right. Since 2006, the average tenure of the top marketing leader has almost doubled...
Every Day is a Case Competition―From the Classroom to Real World
Tracy Schrauben, a recent graduate of the Kelley School of Business and new team member, compares business school with agency life. The Kelley School of Business MBA Program provided an...
I Hate Agencies! As Illustrated by an Evil Agency Guy
When it comes to general knowledge sharing, such as conferences and round tables, time and again I have seen and heard clients express an overwhelmingly negative view on agencies. The...
The Monigle Internship Experience
In Part Two of this series, Sean Roper and Michael Rardon discuss what it was like being interns at Monigle. As we enter the final weeks of our internship we...
The Five Steps to Brand Development
Key audience research and the analysis of business plans, marketing communications, customer contact practices, and employee attitudes and capabilities form the basis for developing effective branding. As such, the primary...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...