Category: Strategy
The Pivotal Role of Brand in the Post-COVID Office
The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...
Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience
Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...
Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice
Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening
Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...
Monigle Shortlisted for 13 North American Transform Awards
We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...
Monigle in the News: Healthcare Insights for Marketers Podcast
Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...
Meet the Disruptors: Spotlight on Heal
Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Real Talk, Not Robots
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Don’t Lose Trust
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Monigle in the News: What Makes Your Organization Special?
Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...
Exploring Humanizing Brand Experience Vol 4 Report Findings: The Health Setback
Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...
Monigle in the News: 10 Tips For Ensuring Your Social Media Content Stays On-Brand
In a recent Forbes article, the Forbes Agency Council including our own Justin Wartell provided the Top 10 Tips To Ensure Your Social Media Content Stays On-Brand. Marketing on social...
Bringing Brand to Life in Physical Spaces
Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...
Monigle in the News: Humanizing Brand Governance
Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2
If you haven’t already, please check out Part 1 of this two-part series. Your company is ready to change its name. Now what? Now comes what we at Monigle...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1
“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...
The Top 5 Most Essential Takeaways from our M&A Rebrand Playbook
In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here. Over the past year, we dove into the...
Monigle in the News: Using Patient Data to Engage the C-Suite in a Brand Experience
Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...
Part 11/11: Bringing Your Audiences Along
If you haven’t already, please check out the earlier pieces in this series. Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...
Monigle in the News: In the Room w/ Todd Marksberry Podcast
Our very own Kurt Monigle, Principal of Monigle, was invited to be a guest on the In the Room with Todd Marksberry podcast. Hosted by Canvas Credit Union President &...
Forces of Change: Humanizing the Customer Experience
In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...
10 Tips to Nail Your Rebrand
Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...
Convergence is the key to cultural effectiveness
It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
Part 7/11: Putting Culture First During M&A
If you haven’t already, please check out the earlier pieces in this series. In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Disentangling Culture, Engagement and Strategy
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Part 5/11: Using Data to Reduce Subjectivity During an M&A
If you haven’t already, please check out the earlier pieces in this series. As the saying goes, knowledge is power. The more you know about the different audiences and organizations...
A Pragmatic Approach Toward Brand Scenario Planning
How to evaluate scenario planning for your brand as we emerge from this elongated crisis In this two-part blog series, we will delve into the topic of brand scenario...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
What Reassurance Means for Brands in the COVID-19 Era
Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of Strategy and Luke Bemis – Senior Director of Strategy No matter the brand, business,...
Humanizing your Brand: A Guidebook
Today, as many of us still sit inside our homes, waiting for what’s next, it’s turning our point of view inward. Of course, society – as a whole, matters. But society...
Part 2/11: Choosing the Right Name During M&A
If you haven’t already, please check out the earlier pieces in this series. Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s...
Part 2: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
If you have not already, please review part 1 of this series. Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...
Playbook for the Health Care Brand Leader in the Covid-19 World
There is currently no playbook to guide the health care brand leader in a global pandemic. So we set out to create one. In the spirit of working shoulder to...
Part 1: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
In this two-part series, we will give perspective and outline the following: Part 1: Part 2 (Access Here): Businesses of growing healthcare systems could be damaged if their portfolios are...
Brand Architecture Problems: Four Indicators
Sometimes, brand architecture problems are easy to spot. You may know them as “logo soup” or “clean up jobs” – when the visualization of a brand and its assets is...
Part 1/11: Intro to Merger & Acquisition Rebrand Series
Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...
Breaking Through the Naming Noise
Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...