Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
Monigle in the news: Life Annuity Specialist
Monigle’s Executive Director of Strategy, Brian Elkins, was featured in a recent Life Annuity Specialist article about rebranding flops.
10 Tips to Nail Your Rebrand
Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...