Category: Insights
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Creating More Human Health Care Experiences
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their...
Part 5/11: Using Data to Reduce Subjectivity During an M&A
If you haven’t already, please check out the earlier pieces in this series. As the saying goes, knowledge is power. The more you know about the different audiences and organizations...
Leadership in the New Era of Experience
The consumerization of health care has fundamentally changed the game, and there is no going back. Now more than ever, consumers want and need authentic, human connections with their health...
Monigle In the News: Brands, Beats & Bytes Podcast
Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...
The Real Way Consumers Measure Experience Quality
Healthcare talks about quality a lot. In fact, it often feels like it is the only thing we can talk about. We define it and measure it in awards and...
Breaking Through the Naming Noise
Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...
3 Strategies for Building Consumer Trust (And What to Do if You’ve Lost It)
“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...
Meet the Health Care Disruptors Coming for Your Consumers
A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...
Monigle Helps Position EMHS for the Future; Rebrands as Northern Light Health (press release)
After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.
Vitalant and Monigle Reimagine the Blood Donation Industry (press release)
Blood Systems, a massive national transfusion medicine organization, announced yesterday that it is changing its name and brand identity as part of a larger vision to disrupt the industry around...
Brains Behind the Brands: Meet Chris Tonay
Meet Chris Tonay With the release of Monigle’s groundbreaking new study, Humanizing Brand Experience, we want to introduce Chris Tonay, our Director of Insights & Strategy. Chris leads Monigle’s insights...
HCAHPS and Patient Experience: Are You Getting the Full Picture?
We’ve all had that moment where we’re tasked with triaging our brand’s reputation due to some negative customer feedback. It may come in the form of reviews, or survey data,...
It’s the Little Things: Small Touchpoints Have Big Brand Impact
Last week I was flying Southwest, and I’ll sheepishly admit I teared up a bit reading through the customer-submitted stories about employees who went out of their way to make...
Getting the Job Done: Applying a Customer-Centric Approach to Branding
As brand has become defined by the experience it delivers, I’ve noticed a more prominent focus on understanding what makes our customers tick, and taking a consumer-centric approach to decision-making....
Behind the Scenes of a Rebrand: The Financial Forum Conference Live Brand Identity Makeover
How would you feel about seeing your rebrand unveiled for the first time live on stage at one of the industry’s biggest conferences (and with your COO sitting in the...
Don’t Make a Boob Out of Your Brand – Do Your Research
Virgin America poked fun at the branding world for April Fool’s Day this year by announcing their “new” logo, complete with promotional videos documenting their design journey. While this was...
And the Answer is…Segmentation
In business school, I had a marketing professor who said, “If you don’t know the answer, raise your hand and answer segmentation.” Segmentation is the process of defining and subdividing the market into clearly identifiable segments of similar needs, wants,...
Proactive Branding
When we think of the top reasons organizations choose to engage in brand strategy work, the majority fall into the reactive category. In other words, after an event has happened...
Lessons Learned from a Health Care Rebrand
At the recent Society for Healthcare Strategy and Market Development (SHSMD) Conference in San Diego, Don Stanziano, System Vice President for Marketing at Scripps Health, presented the following valuable lessons...
Brand Tracking Research Leaves Gaps Essential to Action
Brand Tracking Research Marketplaces change fast―and consumers’ opinions change even faster. In order to stay ahead of this furious pace, it is essential for brand owners to keep a pulse...
Apple, Mayo Clinic Team Up On New Health App
How healthcare organizations are edging ever closer to consumers Behind the headlines dominated by wearables, phones, and payments at this week’s announcement, Apple’s continued foray into healthcare passed with relatively...
Does Your Health Care Brand Inspire Choice? [Infographic]
Why meaningful differentiation is more important than ever Choice is a powerful motivator. It fuels competition, inspires improvements, and reduces costs. As health care reforms empower the industry to behave...
The Five Steps to Brand Development
Key audience research and the analysis of business plans, marketing communications, customer contact practices, and employee attitudes and capabilities form the basis for developing effective branding. As such, the primary...
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...
Insights and Strategy Welcomes New Team Member
Meet Dusty Anderson Our Insights and Strategy team continues to acquire some of the best and brightest talent in the industry. The latest standout to join Monigle’s project management team...
What Benefits do Consumers Expect from Health Care Systems? [Infographic]
At Monigle, we are seeing firsthand how health care systems are changing healthcare for the better. Our research shows that―given a choice―consumers are 69 percent more likely to seek care...
What Drives Brand Loyalty?
Pursue deeper insights to make your brand resonate. Over the last 40 years, we have tackled many tough business challenges for our clients. These challenges come in all shapes and sizes, but...
System Branding and Health Care. Is Your Brand Ready?
A changing mentality and vocabulary is leading to a reexamination of what system means for health care. In the past, health care providers have succeeded as a collection of separate...
We Used to Trust What Brands Told Us (Video)
With the total integration of technology and social media into our lives, traditional advertising has lost its effectiveness. Today’s consumers are more savvy than ever and these empowered consumers are...