Category: Innovation
Monigle In the News: Brands, Beats & Bytes Podcast
Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...
Takeaways from Experience Design Week in Denver, February 2020
At this year’s conference, three conversations caught our attention: What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...
The Future of Brand Guidelines
A more human centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort (excluding anyone that has been to...
Monigle Perspective: Design-Worthy Brands of 2019
Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
Humanizing Brands, Moving People: How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
The White Stripes, constriction and close-in innovation
Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...
Brand Innovation Begins With a Culture Shift
Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...
JetBlue Mints Premium Brand Experience
Expedited check-in. Preferred baggage claim. Lie-flat seats. Non-stop entertainment. Small plates inspired by a New York restaurant. Full-bottle wine service. A free amenities kit from Birchbox. Sounds like a first-class...
Innovation in Banking: Start with the Heart
A colleague of mine, Josh Berndt, and I recently attended two key banking industry events. We both went to ABA in Denver and then Josh braved the bright lights and...
8,000 Miles Away: The Pro Bowl of Brands
It’s risky for a non-American to begin a blog with a US sports analogy. But, having crossed the pond from London nearly ten years ago, I finally feel ready to...