Category: Innovation
Fireside chat: Piedmont Healthcare shares branding lessons from outside of healthcare
Recently, at the Healthcare Marketing & Physician Strategies Summit our Chief Marketing Officer, Gabriel Cohen, hosted a fireside chat with Kate Metzinger, Executive Director of Brand Activation at Piedmont Healthcare....
How Financial Services brands can apply lessons learned from previous crises to meet today’s challenges
The financial industry is no stranger to crisis. From the 2008 financial crisis to the COVID-19 pandemic, financial brands have faced significant challenges that have tested their resilience and ability...
Do robots understand brand challenges?
With AI tools on the rise, we decided to put ChatGPT to the test to see how in-tune the tool is with the modern day challenges of brand governance.
What it really takes for financial institutions to go digital
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Monigle in the news: Touch Point Podcast – Who really is our healthcare audience?
Our Managing Principal at Monigle, Justin Wartell, joined the Touch Point Podcast, a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and...
Forces of Change: Humanizing the Customer Experience
In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...
Integrating Brand Elements into Physical Space to Elevate Experience
Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...
The chain reaction that starts with employee happiness in healthcare
The future of healthcare depends on improved employee experience. Along with listening, rewarding, and empowering – it’s time to invest in enhancing employee spaces. Employee experience: An essential component...
Aligning Space, Staff, and Services for an Optimal Healthcare Experience
Space, staff, and services: To create human-centered healthcare experiences, all three must work together. Improving experience through behavioral solutions As a mother of two young sons and the former...
Brand Innovation Begins With a Culture Shift
Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...
How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
Ingredients for a Powerful Brand Positioning
While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....
Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening
Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...
Monigle Shortlisted for 13 North American Transform Awards
We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...
Meet the Disruptors: Spotlight on Heal
Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Real Talk, Not Robots
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Don’t Lose Trust
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Monigle in the News: What Makes Your Organization Special?
Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...
Exploring Humanizing Brand Experience Vol 4 Report Findings: The Health Setback
Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...
Monigle in the News: Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
Brand teams are learning that a well-told brand story is no longer reserved purely for internal marketing team members. Instead, teams are exploring what could be achieved if their brand...
Monigle in the News: Using Patient Data to Engage the C-Suite in a Brand Experience
Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...
Monigle In the News: “Future of Brand Guidelines”- Branding Magazine Contribution
A more human-centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort? Did you read the instructions when you...
Monigle In the News: Brands, Beats & Bytes Podcast
Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...
Takeaways from Experience Design Week in Denver, February 2020
At this year’s conference, three conversations caught our attention: What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...
Monigle Perspective: Design-Worthy Brands of 2019
Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
The White Stripes, constriction and close-in innovation
Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...
JetBlue Mints Premium Brand Experience
Expedited check-in. Preferred baggage claim. Lie-flat seats. Non-stop entertainment. Small plates inspired by a New York restaurant. Full-bottle wine service. A free amenities kit from Birchbox. Sounds like a first-class...
Innovation in Banking: Start with the Heart
A colleague of mine, Josh Berndt, and I recently attended two key banking industry events. We both went to ABA in Denver and then Josh braved the bright lights and...
8,000 Miles Away: The Pro Bowl of Brands
It’s risky for a non-American to begin a blog with a US sports analogy. But, having crossed the pond from London nearly ten years ago, I finally feel ready to...