Category: Brand
Monigle Expands Into New York Market With New Office Location
FOR IMMEDIATE RELEASE Monigle Expands Into New York Market With New Office Location Colorado-based firm hires branding veteran Jim Lowell to lead first East Coast outpost DENVER – June 6,...
Ready to market to Gen Z health care consumers?
Few weeks ago, we learned how Gen Zers define health and the gap between the actual self and the aspirational self. (Missed that blog? You can read it here.) Today...
Brains Behind the Brains: Anna Akerberg
Anna is the first person you see when you walk in our building and the first person you speak with on the phone. Anna Akerburg is our administrative assistant, who...
What health care marketers need to know about Gen Z
The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...
Unapologetically New Orleans: Bringing LCMC Health to life
You know the feeling. The feeling when someone goes above and beyond. The feeling when you know someone has gone out of their way—just for you. Where you find yourself...
Brains Behind the Brands: Meet Michelle Stipkovich
For our CX manager turned resourcing extraordinaire, the secret sauce is in positivity. Michelle Stipkovich is using her “why not?” attitude to create a culture of big smiles. She’s worked...
Monigle Releases Humanizing Brand Experience: Health Care Edition – Volume 2
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
Masters (of) Brand
The Masters is truly a sporting experience like no other, and this year reminded us all how special it can be. Everything about Augusta National is masterful. It’s been said...
Brains Behind the Brands: Meet Brandi Farley
Up next in Brains Behind the Brands is Brandi Farley, known around here for her go-get-it attitude and her intricate Halloween costumes (last year she won first place in our...
CVS HealthHUB: The Health Care Experience Consumers Are Asking For
While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
Keeping True: Netflix’s Missed Opportunity to Brand Up and Stand Up
Netflix should have stood up for its belief in freedom of artistic expression and not pulled Hasan Minhaj’s “Patriot Act” episode from Saudi Arabian accounts.