Category: Brand
Monigle In the News: Brands, Beats & Bytes Podcast
Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...
Takeaways from Experience Design Week in Denver, February 2020
At this year’s conference, three conversations caught our attention: What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...
Messages Matter
By today, you’ve settled into the new reality of working from home and leaning into your technology of choice to stay connected. Hopefully you’re taking breaks to step outside, check...
Brands, not governments, can be our COVID-19 cure
As we face the Coronavirus, I’m becoming more aware (and heartened, even) that brands are in a unique position to play a historical role in beating this virus. See, brands—from...
The Real Way Consumers Measure Experience Quality
Healthcare talks about quality a lot. In fact, it often feels like it is the only thing we can talk about. We define it and measure it in awards and...
Part 1 of 11: Intro to Merger & Acquisition Rebrand Series
Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...
The Future of Brand Guidelines
A more human centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort (excluding anyone that has been to...
Breaking Through the Naming Noise
Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...
Three ways to take the stress out of renaming your brand
Finding a new name for your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization...
Your Merger & Acquisition Playbook: Five Approaches for Using Brand to Maximize Business Value
Brand can be your secret weapon throughout a merger and acquisition process—but only if you wield it right. M&A (Merger & Acquisition) situations are complicated by nature but giving brand...
Individualization vs Personalization
Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...
Outdoor Retailer Observations: Your Culture is Always on Display
Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....
A 3-Step Cure for Healthcare’s Trust Problem
Trust is an essential ingredient in the relationship between a brand and its consumers. With trust, brands enjoy increased reputation, likelihood to recommend, loyalty and advocacy—one of the most crucial...
5 Innovative Brands that Caught Our Eye
Take a tip from these 5 brands that gave us something to learn or build on in 2020 In our fast-paced and often-volatile economy, it’s not enough for companies to...
11 Tips for Creating a New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Top 8 Brand Building Lessons from Hollywood
In the Quentin Tarantino movie, Once Upon a Time in Hollywood, Trudi Fraser asks Rick Dalton what the story is in the book he is reading. He gruffly responds that...
Monigle Perspective: Design-Worthy Brands of 2019
Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...
Monigle Perspective: Move-Worthy Brands of 2019
We have a mantra at Monigle. That’s the word I prefer to use at least. Because this mantra echoes in our heads when we work, is a yardstick for our...
Leading with Brand: Part 2
3 Ways Brand & Marketing Can Address Health Care’s Cost Problem If you haven’t read it yet, start with Leading with Brand: Part 1, where we talk about how brand...
Why is there so much confusion between the discipline of Branding and Advertising?
It’s got to be Amazon’s fault…this confusion that is percolating in the industry. After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...
How Peloton Came Unclipped: A master class in what happens when brand and empathy part ways
With the end of the year rapidly approaching, so begins a time for togetherness, giving thanks, and reflection. It also represents an advent of seasonal holiday adverts throttling us through...
Leading with Brand: Part 1
3 Ways Brand & Marketing Can Create More Human Health Care Experiences At Monigle, we talk a lot about improving health care experiences for consumers. But what does that really...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
Convergence is the key to cultural effectiveness
It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....
Humanizing Brands, Moving People: How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
Monigle In the News: Forbes Agency Council – Connection, Clarity, and Action
Justin Wartell Forbes Councils Member As business leaders, we’ve done it to ourselves: We’ve built a brand. Outlined a strategy. Added a mission and vision to please a loud board member. Allowed...
Disentangling culture, engagement and strategy; what do they all mean?
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Meet the Health Care Disruptors Coming for Your Consumers
A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...
What is the Difference: DAM system vs. BAM system?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
Convenience is Caring: How Digital Experiences Can Deliver Systemness
Over the past decade, the move to systemness has spread across the health care industry mainly as a result of mergers, acquisitions and the increasing incorporation of employed physicians. But,...
From Data Point to Brand-Defining Insights: Building Humanizing Brand Experience
A step-by-step breakdown of what goes into building Humanizing Brand Experience, and what subscribers can expect along the way. Humanizing Brand Experience is big. It’s detailed. It’s jam-packed with the...
Getting the Board on Board: A CEO and CMO Perspective on Enabling Change through Politics, Policies and People
Making big changes across an organization is never easy—especially when those changes challenge the status quo and disrupt the “way we’ve always done it” mentality. But that’s exactly what needed...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
3 Reasons to Join the Movement to Humanize Brand Experience
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to...
Monigle in the news: Strategic Health Care Marketing highlights takeaways from our 2019 Humanizing Brand Report
We were excited to see our 2019 Humanizing Brand Experience Report reviewed and highlighted in the Strategic Health Care Marketing Blog by Danny Fell of Corner Street Strategies and the...
Meet the person behind the patient
It’s time to create a more human-centered approach to health care For a health care brand to succeed in today’s world, it has to treat patients like people. No...
The White Stripes, constriction and close-in innovation
Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...
Brains behind the brands: Ju Hyun Lee
It’s time we meet Ju Hyun Lee. A Design Director in our recently minted New York City office, Ju delights and provokes through bringing stories to life in new and...
Outdoor Retailer: the 6 brand takeaways you missed
1. End-product sustainability is no longer enough. Sourcing, supply chain and manufacturing are the next frontier of environmentalism. 2. Setting up a booth does not an...
Monigle Expands Into New York Market With New Office Location
FOR IMMEDIATE RELEASE Monigle Expands Into New York Market With New Office Location Colorado-based firm hires branding veteran Jim Lowell to lead first East Coast outpost DENVER – June 6,...
Ready to market to Gen Z health care consumers?
Few weeks ago, we learned how Gen Zers define health and the gap between the actual self and the aspirational self. (Missed that blog? You can read it here.) Today...