Category: Brand
A Pragmatic Approach Toward Brand Scenario Planning
How to evaluate scenario planning for your brand as we emerge from this elongated crisis In this two-part blog series, we will delve into the topic of brand scenario...
The New Spaces of Health Care
Exploring Changes that Deliver More Human Brand Experience By: Ashton Furgeson and Sam Tucker It’s more apparent now than ever before—health care is everywhere, and it needs to be....
Brand Architecture: So Much More Than Just Brand Logo
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
What Reassurance Means for Brands in the COVID-19 Era
Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of Strategy and Luke Bemis – Senior Director of Strategy No matter the brand, business,...
7 Specific Behaviors to Make Your Brand More Human
Today, as many of us still sit inside our homes, waiting for what’s next, it’s turning our point of view inward. Of course, society – as a whole, matters. But...
Part 2/11: Choosing the Right Name During M&A
If you haven’t already, please review part 1 of this series Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s minds...
Part 2: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
If you have not already, please review part 1 of this series. Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...
Playbook for the Health Care Brand Leader in the Covid-19 World
There is currently no playbook to guide the health care brand leader in a global pandemic. So we set out to create one. In the spirit of working shoulder to...
Part 1: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all
In this two-part series, we will give perspective and outline the following: Part 1: Part 2 (link below): Businesses of growing healthcare systems could be damaged if their portfolios are...
A Cheat Sheet for Enabling Consistent Brand Experiences
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Guiding Principles for Creating a Human Brand
The brands we love most are no different from the humans we love most. Those that help us grow, heal, achieve, remember and feel. Those that are helpful and generous,...
Four Signs You May Have a Brand Architecture Problem
Sometimes, brand architecture problems are easy to spot. You may know them as “logo soup” or “clean up jobs” – when the visualization of a brand and its assets is...
To Refresh or to Rebrand? That is the question. But what is the right answer?
Your brand is having an identity crisis. Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...
Monigle In the News: Brands, Beats & Bytes Podcast
Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...
Takeaways from Experience Design Week in Denver, February 2020
At this year’s conference, three conversations caught our attention: What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...
Messages Matter
By today, you’ve settled into the new reality of working from home and leaning into your technology of choice to stay connected. Hopefully you’re taking breaks to step outside, check...
Brands, not governments, can be our COVID-19 cure
As we face the Coronavirus, I’m becoming more aware (and heartened, even) that brands are in a unique position to play a historical role in beating this virus. See, brands—from...
The Real Way Consumers Measure Experience Quality
Healthcare talks about quality a lot. In fact, it often feels like it is the only thing we can talk about. We define it and measure it in awards and...
Part 1 of 11: Intro to Merger & Acquisition Rebrand Series
Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...
The Future of Brand Guidelines
A more human centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort (excluding anyone that has been to...
Breaking Through the Naming Noise
Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...
Three ways to take the stress out of renaming your brand
Finding a new name for your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization...
Your Merger & Acquisition Playbook: Five Approaches for Using Brand to Maximize Business Value
Brand can be your secret weapon throughout a merger and acquisition process—but only if you wield it right. M&A (Merger & Acquisition) situations are complicated by nature but giving brand...
Individualization vs Personalization
Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...
Outdoor Retailer Observations: Your Culture is Always on Display
Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....
A 3-Step Cure for Healthcare’s Trust Problem
Trust is an essential ingredient in the relationship between a brand and its consumers. With trust, brands enjoy increased reputation, likelihood to recommend, loyalty and advocacy—one of the most crucial...
5 Innovative Brands that Caught Our Eye
Take a tip from these 5 brands that gave us something to learn or build on in 2020 In our fast-paced and often-volatile economy, it’s not enough for companies to...
11 Tips for Creating a New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Top 8 Brand Building Lessons from Hollywood
In the Quentin Tarantino movie, Once Upon a Time in Hollywood, Trudi Fraser asks Rick Dalton what the story is in the book he is reading. He gruffly responds that...
Monigle Perspective: Design-Worthy Brands of 2019
Good design is everywhere. You no longer have to go on an international expedition to observe an elusive stunning brand in its natural habitat. It has become expected for brands...
Monigle Perspective: Move-Worthy Brands of 2019
We have a mantra at Monigle. That’s the word I prefer to use at least. Because this mantra echoes in our heads when we work, is a yardstick for our...
Leading with Brand: Part 2
3 Ways Brand & Marketing Can Address Health Care’s Cost Problem If you haven’t read it yet, start with Leading with Brand: Part 1, where we talk about how brand...
Why is there so much confusion between the discipline of Branding and Advertising?
It’s got to be Amazon’s fault…this confusion that is percolating in the industry. After all, Amazon’s primarily responsible for the “one-stopification” of America in this digital age. The trend of...
How Peloton Came Unclipped: A master class in what happens when brand and empathy part ways
With the end of the year rapidly approaching, so begins a time for togetherness, giving thanks, and reflection. It also represents an advent of seasonal holiday adverts throttling us through...
Leading with Brand: Part 1
3 Ways Brand & Marketing Can Create More Human Health Care Experiences At Monigle, we talk a lot about improving health care experiences for consumers. But what does that really...
5 of our favorite takeaways from Behind the Brands, our Brand Concierge Webinar with NN Group
What’s old can be new again. That was the goal for one of the oldest-newest brands in the world, NN Group, a 175-year-old $6B company split from ING Bank. Despite...
Convergence is the key to cultural effectiveness
It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....
Humanizing Brands, Moving People: How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
Monigle In the News: Forbes Agency Council – Connection, Clarity, and Action
Justin Wartell Forbes Councils Member As business leaders, we’ve done it to ourselves: We’ve built a brand. Outlined a strategy. Added a mission and vision to please a loud board member. Allowed...
Disentangling culture, engagement and strategy; what do they all mean?
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Meet the Health Care Disruptors Coming for Your Consumers
A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...