Category: Brand
The Pivotal Role of Brand in the Post-COVID Office
The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...
Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience
Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...
Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice
Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening
Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...
Monigle Shortlisted for 13 North American Transform Awards
We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...
Monigle in the News: Healthcare Insights for Marketers Podcast
Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...
Meet the Disruptors: Spotlight on Heal
Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...
Integrating Brand Elements into Physical Space to Elevate Experience
Physical space: the ultimate vehicle for building brand experiences Physical space is a powerful medium. In our first installment, Bringing Brand to Life in Physical Spaces, we discussed how these...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Real Talk, Not Robots
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Don’t Lose Trust
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Monigle in the News: What Makes Your Organization Special?
Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Exploring Humanizing Brand Experience Vol 4 Report Findings: The Health Setback
Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...
Monigle in the News: 10 Tips For Ensuring Your Social Media Content Stays On-Brand
In a recent Forbes article, the Forbes Agency Council including our own Justin Wartell provided the Top 10 Tips To Ensure Your Social Media Content Stays On-Brand. Marketing on social...
Bringing Brand to Life in Physical Spaces
Moving beyond the typical into the physical In order to grow and drive your business successfully, you have to do more than just elevate a single touchpoint or speak to...
Monigle in the News: Humanizing Brand Governance
Recently, BEAM, Monigle’s robust brand and asset management platform, was the featured cover story for one of the leading technology magazines, CIO Review. Read Article In the article the author,...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 2
If you haven’t already, please check out Part 1 of this two-part series. Your company is ready to change its name. Now what? Now comes what we at Monigle...
Brand Architecture: More Than Just a Clean-Up Job
We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...
Embarking on a New Brand Name…and Navigating the Journey Successfully: Part 1
“Level with us…do we really need to change our company’s name?” At Monigle, it’s a question we’re asked all of the time, and for good reason. Nothing strikes fear into...
Ingredients for a Powerful Brand Positioning
While it might feel like COVID-19 has changed everything when it comes to health and care, it hasn’t impacted the core of what it means to deliver human brand experiences....
Monigle in the News: Why Are Brands No Longer Keeping Their Guidelines Under Lock and Key?
Brand teams are learning that a well-told brand story is no longer reserved purely for internal marketing team members. Instead, teams are exploring what could be achieved if their brand...
The Top 5 Most Essential Takeaways from our M&A Rebrand Playbook
In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here. Over the past year, we dove into the...
Monigle in the News: Using Patient Data to Engage the C-Suite in a Brand Experience
Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...
Monigle Names Mark Thwaites to Chief Creative Officer
Press Release Monigle Associates, a leading Creative Experience Agency, announces the promotion of Mark Thwaites to Chief Creative Officer DENVER – April 19, 2021 – Monigle, a leading independent brand...
Part 11/11: Bringing Your Audiences Along
If you haven’t already, please check out the earlier pieces in this series. Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...
Monigle in the News: In the Room w/ Todd Marksberry Podcast
Our very own Kurt Monigle, Principal of Monigle, was invited to be a guest on the In the Room with Todd Marksberry podcast. Hosted by Canvas Credit Union President &...
Part 10/11: Define the New Experience
If you haven’t already, please check out the earlier pieces in this series. Experience defines how consumers engage with brand. It’s how your brand elements, employees, environments, products and...
Forces of Change: Humanizing the Customer Experience
In this series, we will delve into Humanizing the Customer Experience in the Financial Services sector, including key trends and questions you should be asking in consideration of how well...
10 Tips to Nail Your Rebrand
Rebrands favor the bold. Especially when a company changes strategic course, undergoes a major episodic event such as a Merger & Acquisition, or doubles-down on their key tenets. We say...
Part 9/11: Organize Your Portfolio
If you haven’t already, please check out the earlier pieces in this series. During any M&A, you will have to consider how to integrate and organize each party’s portfolio...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Part 8/11: Telling the Bigger Story
If you haven’t already, please check out the earlier pieces in this series. Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...
Brand Change: To Refresh or Rebrand?
Is your brand having an identity crisis? Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...
Convergence is the key to cultural effectiveness
It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
Part 7/11: Putting Culture First During M&A
If you haven’t already, please check out the earlier pieces in this series. In today’s world, it’s impossible to separate the brand from culture. How an organization’s people act, come...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers
Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....
Disentangling Culture, Engagement and Strategy
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Part 6/11: Determining the Degree You Need to Signal Change
If you haven’t already, please check out the earlier pieces in this series. An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...