Category: Brand
Signage series: Part 2 – Four tools to create a consistent and on-brand signage conversion
Signs are an organization’s most visible brand asset and should be a primary focus during an M&A or rebrand. However, sign conversion is also one of the most difficult to...
Aligning business, brand, and culture to rebuild trust in the tech industry
Trust is one of the most valuable assets a company can have. It allows us to establish a loyal customer base, attract top talent, and gain a competitive advantage in...
A human-centric approach to improving the customer experience
There are a number of ways to approach refocusing on experience from your customer’s perspective. A tactical approach is to understand how the customer sees their journey with your brand,...
Fireside chat: Piedmont Healthcare shares branding lessons from outside of healthcare
Recently, at the Healthcare Marketing & Physician Strategies Summit our Chief Marketing Officer, Gabriel Cohen, hosted a fireside chat with Kate Metzinger, Executive Director of Brand Activation at Piedmont Healthcare....
Gaining trust through transparency: 9 key benefits of public facing brand assets
Consumers are increasingly interested in knowing how brands operate and what values they stand for. By making brand guidelines and other information public, brands can demonstrate their commitment to transparency...
The power of humanizing brand tracking research
For some, brand tracking has fallen out of fashion. In a time where marketeers are inundated with data and performance metrics, the thought of another report and the investment required...
Rekindling the powerful hidden stories behind brands
Most brands have a hidden story that connects a specific brand element to a bigger narrative. Like a brand easter egg. Usually, the only people that know about these hidden...
An independent agency goes global: Monigle joins the Worldwide Partners network
Press Release – DENVER – March 23, 2023 Monigle Associates has joined up with a global network of 70+ independent agencies, strengthening its offerings and ability to deliver impact worldwide.
How Financial Services brands can apply lessons learned from previous crises to meet today’s challenges
The financial industry is no stranger to crisis. From the 2008 financial crisis to the COVID-19 pandemic, financial brands have faced significant challenges that have tested their resilience and ability...
Brand Architecture series: 5 reasons to evaluate your Brand Architecture
Like the blueprint of your home, your brand architecture is a foundational piece of your company. At first glance, this element may seem so ingrained within the bedrock of your...
Do robots understand brand challenges?
With AI tools on the rise, we decided to put ChatGPT to the test to see how in-tune the tool is with the modern day challenges of brand governance.
Brand architecture series introduction: 10 key steps to move from managing brand identity to creating experiences
A business’s portfolio is rarely a static set of products or fixed list of services. In fact, when it comes to a company’s roster of offerings, the only consistent factor...
Enabling a Consistent Brand Experience
Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Monigle in the news: Forbes’ 15 trends that will impact organizations in 2023
To ensure agencies will be agile enough to pivot and evolve as needed, proactively identifying the trends that promise to have a major effect on the industry this year is...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Humanspeak series: Part 2 – Brand storytelling
Storytelling is our most primitive, and still most effective communications tool. Stories help us influence, teach and inspire. Stories convey culture, history and values. Research shows our lizard brains light...
What it really takes for financial institutions to go digital
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Embrace the messiness: Reflections on the 2022 SEGD Branded Environments conference
Alison More, our Senior Director of Experiential Design, attended the SEGD branded environments conference in NYC. For over 15 years, Alison has been focusing on the role environments play in...
For financial institutions, things just got (more) personal
We recently released our Humanizing Customer Experience Vol 2 report, the following article is derived from one of the key chapters of the report. Personalization as an experiential imperative is...
Monigle in the news: Infusing brand into physical space to build culture and community
Infusing brand into a space can help bring to life an organization’s core principles—its mission, vision, values, and personality—in a way that feels tangible and tactile for the employees who...
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....
From competitors to collaborators, how financial institutions can adapt to a rapidly evolving landscape
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Monigle in the news: How healthcare leaders can drive change and make an impact
Recently, HealthLeaders interviewed Monigle’s own Justin Wartell about some of the latest findings in the Humanizing Brand Experience Vol 5 report. The report unveiled some of the key challenges healthcare marketing leaders...
Monigle reflection: SEGD wayfinding and placemaking
Connecting people to places through branding, environments, communication, and experiences is what Monigle’s Environmental team does daily. But as good as we are, it’s important to participate in discussions that...
Why join the Humanizing Brand Experience movement?
Check out the reasons healthcare organizations should join the Humanizing Brand Experience movement and get a sneak peek of expectations for our Volume 6 report. Our first five annual Humanizing...
Exploring the future of Brand Architecture
The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...
Monigle in the news: Touch Point Podcast – Who really is our healthcare audience?
Our Managing Principal at Monigle, Justin Wartell, joined the Touch Point Podcast, a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and...
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company: a Digital Asset Management (DAM) system, or a Brand Asset Management (BAM) system It’s no secret: Digital Asset Management...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
Your Brand Scorecard – Part 1: A two-dimensional concept
Brand managers often use primary research to track and assess brand performance. While this approach is good for understanding the external dimensions of brand performance, it overlooks an equally important...
How to know when your design needs design
The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...