Category: Brand
Meet the person behind the patient
It’s time to create a more human-centered approach to health care For a health care brand to succeed in today’s world, it has to treat patients like people. No...
The White Stripes, constriction and close-in innovation
Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...
Brains behind the brands: Ju Hyun Lee
It’s time we meet Ju Hyun Lee. A Design Director in our recently minted New York City office, Ju delights and provokes through bringing stories to life in new and...
Outdoor Retailer: the 6 brand takeaways you missed
1. End-product sustainability is no longer enough. Sourcing, supply chain and manufacturing are the next frontier of environmentalism. 2. Setting up a booth does not an...
Monigle Expands Into New York Market With New Office Location
FOR IMMEDIATE RELEASE Monigle Expands Into New York Market With New Office Location Colorado-based firm hires branding veteran Jim Lowell to lead first East Coast outpost DENVER – June 6,...
Ready to market to Gen Z health care consumers?
Few weeks ago, we learned how Gen Zers define health and the gap between the actual self and the aspirational self. (Missed that blog? You can read it here.) Today...
Brains Behind the Brands: Anna Akerberg
Anna is the first person you see when you walk in our building and the first person you speak with on the phone. Anna Akerburg is our administrative assistant, who...
What health care marketers need to know about Gen Z
The oldest millennials are nearing their 40s—it’s past time we start thinking about the next generation of health care consumers. Let’s talk Gen Z. Also known as: Generation Z, Post-Millennials,...
Unapologetically New Orleans: Bringing LCMC Health to life
You know the feeling. The feeling when someone goes above and beyond. The feeling when you know someone has gone out of their way—just for you. Where you find yourself...
Brains Behind the Brands: Meet Michelle Stipkovich
For our CX manager turned resourcing extraordinaire, the secret sauce is in positivity. Michelle Stipkovich is using her “why not?” attitude to create a culture of big smiles. She’s worked...
Monigle Releases Humanizing Brand Experience: Health Care Edition – Volume 2
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
Masters (of) Brand
The Masters is truly a sporting experience like no other, and this year reminded us all how special it can be. Everything about Augusta National is masterful. It’s been said...