Category: Brand
Humanspeak series: Part 2 – Brand storytelling
Storytelling is our most primitive, and still most effective communications tool. Stories help us influence, teach and inspire. Stories convey culture, history and values. Research shows our lizard brains light...
What it really takes for financial institutions to go digital
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Five signs it’s time for a rebrand
“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Embrace the messiness: Reflections on the 2022 SEGD Branded Environments conference
Alison More, our Senior Director of Experiential Design, attended the SEGD branded environments conference in NYC. For over 15 years, Alison has been focusing on the role environments play in...
For financial institutions, things just got (more) personal
We recently released our Humanizing Customer Experience Vol 2 report, the following article is derived from one of the key chapters of the report. Personalization as an experiential imperative is...
Monigle in the news: Infusing brand into physical space to build culture and community
Infusing brand into a space can help bring to life an organization’s core principles—its mission, vision, values, and personality—in a way that feels tangible and tactile for the employees who...
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....
From competitors to collaborators, how financial institutions can adapt to a rapidly evolving landscape
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Monigle in the news: How healthcare leaders can drive change and make an impact
Recently, HealthLeaders interviewed Monigle’s own Justin Wartell about some of the latest findings in the Humanizing Brand Experience Vol 5 report. The report unveiled some of the key challenges healthcare marketing leaders...
Monigle reflection: SEGD wayfinding and placemaking
Connecting people to places through branding, environments, communication, and experiences is what Monigle’s Environmental team does daily. But as good as we are, it’s important to participate in discussions that...
Why join the Humanizing Brand Experience movement?
Check out the reasons healthcare organizations should join the Humanizing Brand Experience movement and get a sneak peek of expectations for our Volume 6 report. Our first five annual Humanizing...
Exploring the future of Brand Architecture
The traditional definition of brand architecture is structured, technical, and all about keeping things as buttoned-up as possible. But as brands have evolved, so have the questions, consumer needs, and...
Monigle in the news: Touch Point Podcast – Who really is our healthcare audience?
Our Managing Principal at Monigle, Justin Wartell, joined the Touch Point Podcast, a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
Your Brand Scorecard – Part 1: A two-dimensional concept
Brand managers often use primary research to track and assess brand performance. While this approach is good for understanding the external dimensions of brand performance, it overlooks an equally important...
How to know when your design needs design
The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...
Monigle in the news: Advisory Board shares takeaways from Monigle’s Humanizing Brand Experience report
Advisory Board, a leading healthcare publication that identifies the top challenges that leaders are facing and provides insight to support them, recently featured Monigle in an article. The article highlights...
The building of a Brand Center – Part 3: A new mindset
A brand center is a content-rich, concentrated version of a typical brand website. It puts a brand lens on the user experience for specific tasks and relevant content.
The building of a Brand Center – Part 2: Avoid the IT transformation problem
As the digital evolution of customer experience continues to gain momentum, businesses are struggling to determine who should own the customer experience.
Monigle in the news: LCMC Health & Catholic Health win Healthcare Advertising Awards
Congratulations to our clients LCMC Health and Catholic Health for their recognition in the 39th annual Healthcare Advertising Awards!
Enriching environmental experience, Part two: How to use brand as a filter to localize your spaces
Physical space is an extension of brand—an area where a company’s personality, culture, and values come to life within four walls. But it’s not just an organization’s overarching identity that...
Monigle in the news: Life Annuity Specialist
Monigle’s Executive Director of Strategy, Brian Elkins, was featured in a recent Life Annuity Specialist article about rebranding flops.
Enriching environmental experience, Part one: Integrating brand across your physical spaces
The importance of building brand into physical space Physical space can create an impactful experience and strong impression for every one of your visitors, customers, and employees. It’s a unique...
Avoiding pitfalls in the customer journey: Allocating brand resources
Often resources are concentrated on the consumer experience (CX). This CX focus undercuts the delivery of a better overall experience. Strictly making decisions through the CX lens overlooks the role...
Monigle in the News: Becker’s Health spotlights Monigle and LCMC Health
Monigle and our client, LCMC Health, were recently featured in a Becker’s Health article about LCMC Health’s sky-high ranking as a trusted health system. Read Article In 2020, LCMC Health...
The chain reaction that starts with employee happiness in healthcare
The future of healthcare depends on improved employee experience. Along with listening, rewarding, and empowering – it’s time to invest in enhancing employee spaces. Employee experience: An essential component...
Aligning Space, Staff, and Services for an Optimal Healthcare Experience
Space, staff, and services: To create human-centered healthcare experiences, all three must work together. Improving experience through behavioral solutions As a mother of two young sons and the former...
For Financial Institutions, Keeping Pace Means Getting Personal
Brian Elkins is the Executive Director of Strategy and the head of our Financial Services practice at Monigle Okay, so you’ve met your customers’ minimum basic needs. Security? Check. Trust?...
The Pivotal Role of Brand in the Post-COVID Office
The office is changing The Covid-19 pandemic completely transformed the way we work. For people in non-essential fields, the office—once a cornerstone of their Monday to Friday routines—effectively disappeared. Lockdowns...
Monigle in the News: 14 Unique Ways to Learn About a Client’s Audience
Monigle Managing Principal, Justin Wartell, was featured in the recent Forbes article 14 Unique Ways For Agencies To Learn About A Client’s Audience. Understanding the makeup of a client’s audience...
Monigle in the News: 13 Ways for a Company to Create and Cultivate a Strong Brand Voice
Our Managing Principal at Monigle, Justin Wartell, was featured in the Forbes article 13 Ways for a Company to Create and Cultivate a Strong Brand Voice. Let’s think about your...
The Science and Art of Naming
Everyone has an opinion on a name. As a person who can write and speak, they feel qualified to come up with names. But the name for your company and...
Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening
Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...
Monigle Shortlisted for 13 North American Transform Awards
We’re excited to announce that we have been shortlisted for 13 North American Transform Awards for our work with Microsoft, Quest Diagnostics, Calyx, Stratus Unlimited, Centrilogic, Amwins, and Luminous Health!...
Monigle in the News: Healthcare Insights for Marketers Podcast
Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...