Category: Brand
Brains Behind the Brands: Meet Brandi Farley
Up next in Brains Behind the Brands is Brandi Farley, known around here for her go-get-it attitude and her intricate Halloween costumes (last year she won first place in our...
BB&T – SunTrust Merger: A New Name for the Future of Banking?
The new name will represent the most important new name in the banking sector since the creation of Ally Financial (the 19th largest bank in the U.S.) in 2010. We...
CVS HealthHUB: The Health Care Experience Consumers Are Asking For
While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.
Breathing New Life into Your Brand via Bots
Implementing a chatbot can be heroically successful by providing significant value to customers; however, it could also be a tragic failure, by missing a chance to further develop your brand...
Keeping True: Netflix’s Missed Opportunity to Brand Up and Stand Up
Netflix should have stood up for its belief in freedom of artistic expression and not pulled Hasan Minhaj’s “Patriot Act” episode from Saudi Arabian accounts.
Living Your Brand: Tangible Takeaways From Purpose-Led Organizations
Marketers, it’s on you to practice what you preach. Here are some tactical steps you can take no matter where you’re at in the journey towards purpose.
Monigle Helps Position EMHS for the Future; Rebrands as Northern Light Health (press release)
After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.
Vitalant and Monigle Reimagine the Blood Donation Industry (press release)
Blood Systems, a massive national transfusion medicine organization, announced yesterday that it is changing its name and brand identity as part of a larger vision to disrupt the industry around...
Public Service Credit Union Partners with Monigle to Reveal Canvas (press release)
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
Brains Behind the Brands: Meet Chris Tonay
With the release of Monigle’s groundbreaking new study, Humanizing Brand Experience, we want to introduce Chris Tonay, our Director of Insights & Strategy. Chris leads Monigle’s insights practice, integrating research...