Category: Brand
Disentangling culture, engagement and strategy; what do they all mean?
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Meet the Health Care Disruptors Coming for Your Consumers
A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...
What is the Difference: DAM system vs. BAM system?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
Convenience is Caring: How Digital Experiences Can Deliver Systemness
Over the past decade, the move to systemness has spread across the health care industry mainly as a result of mergers, acquisitions and the increasing incorporation of employed physicians. But,...
From Data Point to Brand-Defining Insights: Building Humanizing Brand Experience
A step-by-step breakdown of what goes into building Humanizing Brand Experience, and what subscribers can expect along the way. Humanizing Brand Experience is big. It’s detailed. It’s jam-packed with the...
Getting the Board on Board: A CEO and CMO Perspective on Enabling Change through Politics, Policies and People
Making big changes across an organization is never easy—especially when those changes challenge the status quo and disrupt the “way we’ve always done it” mentality. But that’s exactly what needed...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
3 Reasons to Join the Movement to Humanize Brand Experience
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to...
Monigle in the news: Strategic Health Care Marketing highlights takeaways from our 2019 Humanizing Brand Report
We were excited to see our 2019 Humanizing Brand Experience Report reviewed and highlighted in the Strategic Health Care Marketing Blog by Danny Fell of Corner Street Strategies and the...
Meet the person behind the patient
It’s time to create a more human-centered approach to health care For a health care brand to succeed in today’s world, it has to treat patients like people. No...
The White Stripes, constriction and close-in innovation
Jack White, the musician behind The White Stripes, is well known for his devotion to black, white and red—adopting a career-long avoidance of the remainder of the color wheel. This...
Brains behind the brands: Ju Hyun Lee
It’s time we meet Ju Hyun Lee. A Design Director in our recently minted New York City office, Ju delights and provokes through bringing stories to life in new and...