Brand Archives - Monigle

How to Connect—and Stay Connected—with Today’s Emotionally-Driven Consumers

Remember when branding used to be called “corporate identity?” Back then brands were built on a pedestal—polished and professional yes, but oftentimes with an intentional distance between company and consumer....

Disentangling Culture, Engagement and Strategy

Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...

Part 6/11: Determining the Degree You Need to Signal Change

If you haven’t already, please check out the earlier pieces in this series: Part 1/11: Introducing Your Playbook for M&A Rebrand Success Part 2/11: Choosing the Right Name During an...

Creating More Human Health Care Experiences

If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their...

Part 5/11: Using Data to Reduce Subjectivity During an M&A

If you haven’t already, please check out the earlier pieces in this series: Part 1/11: Introducing Your Playbook for M&A Rebrand Success Part 2/11: Choosing the Right Name During an...

Building A Strong Brand Experience: Quest Diagnostics

When customers say they want a clean and efficient experience, it’s easy to miss delivering on other human needs like feeling cared for, supported and informed. No one can fault...

Sempra: Bringing Brand to Life in Culture

Sempra Energy is well recognized as a Fortune World’s Most Admired Company and is a leader in diversity and inclusion, being recognized as a best place to work for LGBTQ...

Leadership in the New Era of Experience

The consumerization of health care has fundamentally changed the game, and there is no going back. Now more than ever, consumers want and need authentic, human connections with their health...

Monigle In the News: “Future of Brand Guidelines”- Branding Magazine Contribution

A more human-centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort? Did you read the instructions when you...

Part 4/11: Establishing the Team and Process During an M&A

If you haven’t already, please check out the earlier pieces in this series: Part 1/11: Introducing Your Playbook for M&A Rebrand Success Part 2/11: Choosing the Right Name During an...

Five tips for a successful digital-first design

Now more than ever, it’s critical for companies to reach their consumers in the right place and at the right time in their journey. As we continue to navigate the...

Five signs it’s time for a rebrand

“Should we rebrand?” It’s the million-dollar question—and sometimes multi-million—that every marketer has surely wondered, been asked or asked themselves. But beyond the obvious reasons to rebrand, like a merger or...

How to know when your design needs design

The world around us is constantly evolving. From new fashion trends to technological advancements to drastic culture shifts, change is happening at a faster rate than ever before and with...

A Pragmatic Approach to Brand Scenario Planning: Part II

If you haven’t read Part 1 about Brand Scenario Planning yet, please start here. Part 1: (read here) Part 2: Why Brand Scenario Planning? A proposed approach Anchor Scenarios Macro...

Part 3/11: Navigating Close Dates During an Merger & Acquisition Rebrand

In Part 3 of our ongoing series, we take you through a key planning stage: navigating close dates and the considerations you should take in evaluation and planning of the...

A Pragmatic Approach Toward Brand Scenario Planning

How to evaluate scenario planning for your brand as we emerge from this elongated crisis In this two-part blog series, we will delve into the topic of brand scenario...

The New Spaces of Health Care

Exploring Changes that Deliver More Human Brand Experience By: Ashton Furgeson and Sam Tucker It’s more apparent now than ever before—health care is everywhere, and it needs to be....

Brand Architecture: More Than Just a Clean-Up Job

We hear it all the time – “can you guys help us clean up our brand architecture?” or “our logo system is a mess; we need some brand architecture help.”...

What Reassurance Means for Brands in the COVID-19 Era

Part of the Humanizing Brand Experience Insights Series By: Mike Maio – Associate Director of Strategy and Luke Bemis – Senior Director of Strategy No matter the brand, business,...

Humanizing your Brand: A Guidebook

Today, as many of us still sit inside our homes, waiting for what’s next, it’s turning our point of view inward. Of course, society – as a whole, matters. But society...

Part 2/11: Choosing the Right Name During M&A

If you haven’t already, please review part 1 of this series Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s minds...

Part 2: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all

If you have not already, please review part 1 of this series. Part 1: Part 2: Businesses of growing healthcare systems could be damaged if their portfolios are not...

Playbook for the Health Care Brand Leader in the Covid-19 World

There is currently no playbook to guide the health care brand leader in a global pandemic. So we set out to create one. In the spirit of working shoulder to...

Part 1: Optimizing Brand Architecture for Healthcare Systems: One-size does not fit all

In this two-part series, we will give perspective and outline the following: Part 1: Part 2 (Access Here): Businesses of growing healthcare systems could be damaged if their portfolios are...

Enabling a Consistent Brand Experience

Expectations for your brand have never been higher—and they’re coming at you from every direction. Customers need this. Employees want that. Shareholders demand the other thing. Your job is to...

Human Brand: Guiding Principles

The brands we love most are no different from the humans we love most. Those that help us grow, heal, achieve, remember and feel. Those that are helpful and generous,...

Brand Architecture Problems: Four Indicators

Sometimes, brand architecture problems are easy to spot. You may know them as “logo soup” or “clean up jobs” – when the visualization of a brand and its assets is...

Brand Change: To Refresh or Rebrand?

Is your brand having an identity crisis? Maybe the issue is only skin deep. A color palette tweak here…a better optimized for digital logo there…dash of more engaging messaging to reach...

Monigle In the News: Brands, Beats & Bytes Podcast

Our very own Gabriel Cohen, CMO of Monigle, was invited to be a guest on Season 2, Episode 11 of Brands, Beats & Bytes podcast. Brands, Beats & Bytes...

Takeaways from Experience Design Week in Denver, February 2020

At this year’s conference, three conversations caught our attention: What is experience? As Experience Design (XD) continues to gain momentum, the design community is still working through what constitutes...

Messages Matter

By today, you’ve settled into the new reality of working from home and leaning into your technology of choice to stay connected. Hopefully you’re taking breaks to step outside, check...

Brands, not governments, can be our COVID-19 cure

As we face the Coronavirus, I’m becoming more aware (and heartened, even) that brands are in a unique position to play a historical role in beating this virus. See, brands—from...

The Real Way Consumers Measure Experience Quality

Healthcare talks about quality a lot. In fact, it often feels like it is the only thing we can talk about. We define it and measure it in awards and...

Part 1 of 11: Intro to Merger & Acquisition Rebrand Series

Introducing Your 10-Step Playbook for M&A Rebrand Success A Merger and/or Acquisition (M&A) process is challenging on its own. Add a rebrand effort to the mix and you’ve got a...

Breaking Through the Naming Noise

Three Simple Steps to Inform Health Care Nomenclature Strategy For nearly 50-years Monigle has worked with a variety of leading health care brands across the country. Almost every engagement...

Renaming Your Brand Stress-free

Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....

Your Merger & Acquisition Playbook: Five Approaches for Using Brand to Maximize Business Value

Brand can be your secret weapon throughout a merger and acquisition process—but only if you wield it right. M&A (Merger & Acquisition) situations are complicated by nature but giving brand...

Individualization vs Personalization

Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...

Outdoor Retailer Observations: Your Culture is Always on Display

Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....