Category: Brand
Living Your Brand: Tangible Takeaways From Purpose-Led Organizations
We have a purpose problem. In the last few years, the “P word” has consumed every conference agenda and podcast in the industry. According to Kantar’s Purpose 2020 study, 76%*...
Monigle Helps Position EMHS for the Future; Rebrands as Northern Light Health (press release)
After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.
Vitalant and Monigle Reimagine the Blood Donation Industry (press release)
Blood Systems, a massive national transfusion medicine organization, announced yesterday that it is changing its name and brand identity as part of a larger vision to disrupt the industry around...
Public Service Credit Union Partners with Monigle to Reveal Canvas (press release)
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
PSCU to Canvas: The Story
Public Service Credit Union’s authentic approach to financial service transcended category yet was still bound by the traditional and often misunderstood definition of a credit union. The PSCU leadership team...
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
Brains Behind the Brands: Meet Chris Tonay
With the release of Monigle’s groundbreaking new study, Humanizing Brand Experience, we want to introduce Chris Tonay, our Director of Insights & Strategy. Chris leads Monigle’s insights practice, integrating research...
How Parsley Health is Disrupting Health Care Branding
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley...
SmartLinx Rebrands to Optimize Human Potential
Leading workforce management solutions provider SmartLinx unveiled its new brand today, a strategic initiative that follows in the footsteps of the company’s latest software release, SmartLinx 6. Working with Monigle,...
The Birth of a Brand Experience
My wife and I were already lost in a whirlwind of emotions—fear, uncertainty, anxiety, excitement, love—and we were at the crux of one of the most emotional, and stressful, points...
Monigle Releases Humanizing Brand Experience – Health Care Edition (press release)
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
Brains Behind the Brands: Meet Nina Janzon
Today we’re talking with Nina Janzon, a Creative Director who sees value in having a big-picture vision for how to visually bring brands to life, but also how we can...