Category: Launch
A Fresh Take on Taste: IFF Launches Tastepoint by IFF
For more than a century, David Michael & Co. and Ottens Flavors developed innovative tastes for dynamic middle-market clients in all corners of the food and beverage industry — from coffee...
Empowering You to be Extraordinary: UCHealth Launches New Brand
Wouldn’t it be nice if health care services could fit into your life and schedule, not the other way around? Well, with UCHealth’s recent brand transformation, this idea is no longer...
After 13 years, Deloitte undergoes a Brand Refresh
Yesterday was a momentous day for one of the largest professional services firms in the world as Deloitte, for the first time in thirteen years, launched a refreshed brand externally...
Northwell Health: Rebranding a Health Care Giant
New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ became Northwell Health. The...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
Buckled in for the BMA Gold Keys 2016
“Your wings already exist. All you have to do is fly.” The theme of the 2016 BMA Colorado Gold Key Awards was focused on taking flight and soaring with the...
[Q&A] VCU Health’s CMO Talks About Activating the Brand: Day Two and Beyond
Managing a brand change is no easy task. But, when done right, it can be an opportunity to propel the entire organization forward. For VCU Health, that meant unifying its...
Brookwood Baptist Health Rebrand: Placing the Patient at the Center of Everything
The largest health network in Alabama was formed 5 months ago through a merger of the Brookwood Medical Center and Baptist Health System. They have now rebranded as one –...
Go Behind the Scenes of the VCU Health Brand Launch
Launching a new brand is no easy task. But, when done right, it can be an incredibly rewarding one. For VCU Health, that meant unifying its brand and employees to...
The Seven Deadly Sins of Brand Activation
Why most rebrands fail to reach full potential Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the most important...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...
Monigle Announces Rebrand of HSA Bank [Video]
Managing Director Justin Wartell introduces Monigle‘s approach to HSA Bank‘s rebrand, including the path through which the brand’s new promise, Own Your Health, was created. Connect With Us...
Denver Runs on Dunkin Donuts
In my yellow H&M wallet wedged between a half-used Starbucks gift card and a stack of Monigle business cards lives a Dunkin Donuts gift card with $4.16 on it. It’s been there...