Please join us as a Monigle Associates branding expert and the director of Marketing Communications and Advertising for Colonial Life discuss the peaks, pitfalls, and rewards of developing and implementing a new brand. Learn how hurdles were negotiated… how the creative process evolved… and how the nation’s second largest provider of voluntary benefits at the workplace was able to reinforce and communicate its true strengths through a new brand.

Tom Webb and Dave Hawsey invite you inside
the strategic and creative process that led to
the development and successful launch of a new
brand for Colonial Life.

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Key Learning Objectives
  • Learn how a well-defined, strategically positioned brand is helping Colonial Life improve its market position and compete more effectively against dominant market leaders.
  • Understand strategies to engage employees in the critical process of brand building.
  • Learn how Colonial Life’s brand strategy was translated into a unique and meaningful visual expression.
  • Understand how Colonial Life’s proprietary look and feel reinforce its core messages and positioning at each brand touchpoint.
Tom Webb and Dave Hawsey