Shriners Hospitals for Children’s “Brand Spot” receives Gold at eHealthcare Leadership Awards 11.12.2008 —Denver, CO – Monigle Associates, a leader in building and activating brands for clients across the nation, is proud to announce that its client, Shriners Hospitals for Children, has been awarded a Gold Medal for Best Intranet site at the 2008 eHealthcare Leadership Awards in Orlando, FL. Over an 18-month period Monigle Associates worked closely with Shriners Hospitals for Children to develop a new identity that accurately reflected the heritage and vision of the brand. Shriners’ Brand Spot, an online brand management center, was created utilizing Monigle Associates’ proprietary identityManager® to maintain the new brand and facilitate its implementation. Shriners’ Brand Spot is the central resource for all brand content and functions, including guidelines, policies, best practices, and downloadable resources such as logos, templates, and images. These resources are used by personnel throughout the large and geographically diverse Shriners healthcare system to implement the organization’s many branded communications. The result is that Shriners Hospitals staff can create materials faster and more economically while still preserving the integrity of the brand. The eHealthcare Leadership Awards recognizes the best Web sites of healthcare providers and systems, pharmaceutical/medical equipment firms, and other organizations serving the industry. The awards are presented by Healthcare Strategy & Trends, a leading publication for Internet knowledge and management. Winners of the 2008 eHealthcare Leadership Awards were selected from over 1,100 entries submitted by a wide range of healthcare organizations. Shriners’ Brand Spot is the eighth identityManager client of Monigle Associates to win an eHealthcare Leadership Award. Past winners are Banner Health, Phoenix, AZ; Baylor Health, Dallas, TX; BD, Franklin Lakes, NJ; Christus Health, Irving, TX; Cleveland Clinic Health System, Cleveland, OH; Renown Health, Reno, NV; and VHA, Irving, TX. Shriners Hospitals for Children is a one-of-a-kind international healthcare system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs. Children up to age 18 with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment at no charge—regardless of financial need. Celebrating its tenth anniversary, identityManager has been developed for multiple organizations in diverse industries and hosts over 900,000 users worldwide. For more information about identityManager, please visit www.identitymanager.com. |
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