Monigle Associates to Present at 42nd Annual FSHPRM Meeting and Education Conference

DENVER, CO ? Monigle Associates? Principal Rick Jacobs will join Alicia Argiz-Lyons, Corporate Director of Public Relations, Shriners Hospitals for Children, to present ?Creating Champions to Promote Your Health Care Brand? at the 42nd Annual Meeting and Education Conference of the Florida Society for Healthcare Public Relations & Marketing (FSHPRM).

The presentation in Delray Beach, Florida on July 17 will demonstrate the strategic and creative process behind a two-year, comprehensive rebranding and marketing initiative for Shriners Hospitals for Children (SHC) - which is based in Tampa but has 22 hospitals throughout North America. The SHC brand initiative energized and activated an 85-year old brand to achieve clearly defined business objectives through a unified brand voice.

From the presentation, attendees are expected to gain a thorough understanding of how a health care organization:

• Addresses lack of awareness and image confusion
• Uses market and consumer research to shape an effective brand strategy and positioning
• Develops a definitive proprietary look and feel
• Delivers consistent brand messages through integrated marketing efforts
• Inspires passion and direction for its employees and volunteers
• Measures results and continues the brand-building process as an ongoing component of communications
• Aligns business and brand strategy to positively impact patient volume, recruiting and external funding

The FSHPRM professional membership group is an organization dedicated to the promotion of excellence in Florida healthcare public relations, marketing, and strategic planning through education, communication, and networking. More information on the presentation can be found at: http://www.fha.org

For more information about Monigle Associates, download our Press Kit (pdf).

Looking for a media expert, speaker or best practice case study? We have been thought leaders in the areas of brand strategy, corporate identity, environmental branding and employee engagement for over 35 years.

Please contact our PR team directly. We can answer your questions, put you in touch with relevant and expert professionals, and help you find the information you?re looking for.

Monigle Associates
150 Adams Street
Denver, CO 80206
Office 303.388.9358
Fax 303.321.7939
publicrelations@monigle.com