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Articles
Managing a Brand Change:
Developing an Implementation Team (PDF)
By Bob Loughhead, Senior Director of Implementation, Monigle Associates
It takes a team effort to effectively implement your brand. Senior Director of Implementation, Bob Loughhead, outlines the key attributes of the ideal brand implementation team.
Brand Management: Magic that Endures (PDF)
From ABA Bank Marketing Magazine
By Bob Loughhead,
Senior Director of Implementation, Monigle Associates
In this article, Bob Loughhead, brand implementation expert, provides tips on how to maintain and reinforce your brand without spending big dollars.
Intelligent & Impactful Brand Implementation:
The Top 25 Steps (PDF)
By Bob Loughhead, Senior Director of Implementation, Monigle Associates
Brand implementation is an effort where success is in the details. In this article, we’ve identified the 25 key tasks critical to ensure the long-term sustainability of a brand.
Consumers are Open to CUs (PDF)
From CUES
By Tom Webb, Principal, Monigle Associates
Monigle Associates Principal Tom Webb discusses how credit unions can take advantage of a recession to strengthen their brands.
Ask the Expert (PDF)
From eHealthcare Strategy & Trends
By Mike Reinhardt, Associate, Monigle Associates
identityManager® expert Mike Reinhardt answers the question “How do you determine the return on investment from an online brand identity management system?”
Symptoms of a “Sick” Brand (PDF)
By Rick Jacobs, Principal, Monigle Associates
How healthy is your brand? Monigle Associates Principal Rick Jacobs discusses the eight symptoms to help you determine whether you might have a “sick,” or underperforming, brand.
Second Edition of Designing Brand Identity:
A Complete Guide to Creating, Building, and Maintaining Strong Brands. (PDF)
By Alina Wheeler
The 2nd Edition of Designing Brand
Identity, illuminates the best practices and processes in brand and identity management.
I.T. @ Baker & McKenzie: Resolving an Identity Crisis (PDF)
By Andrea Mounadi, Global Marketing Manager, Baker & McKenzie
Reprinted with permission from: LAW TECHNOLOGY NEWS, April 2005
11 Top Tips for Selecting a Brand Name (PDF)
By Rick Jacobs, Principal, Monigle Associates
Developing a name for your company or product is crucial in brand building.
It’s not a process to take lightly ...
Delivering the Brand Promise—Do Your Employees Understand
and Live the Brand?
By Rick Jacobs, Principal, Monigle Associates
Tips for Better Brand Building
By Rick Jacobs, Principal, Monigle Associates
Powerful brands don’t just happen—they are developed through careful planning
and extensive work ...
Saving Face—Brand Image Should Reflect Strategy
By Mike Herburger, Associate and Senior Graphic Designer, Monigle Associates
Talented graphic designers. Visual architects who turn abstract ideas into formal designs for all forms of visual communications that surround us, that shape us, and guide us every day. None of it matters until you know the answers to two questions ...
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Monigle Associates, please feel free to contact us. We can answer your questions, put you in touch with relevant and expert professionals, and help you find the information you’re looking for.
Monigle Associates
150 Adams Street
Denver, CO 80206
Office 303.388.9358
Fax 303.321.7939
mail@monigle.com
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